“Around Campus” replaces Caltech Today

September 30 marks the end of an era…it’s the last day for Caltech Today! When the redesigned Caltech.edu debuts on Monday, October 1, Caltech Today will be retired.

There’s a section on the new website that hasn’t existed before: Around Campus. This is where you’ll find a lot of the announcements and information that you used to find on Caltech Today.  You’ll find Around Campus on the drop-down menu.

The new Caltech website will combine the functionality that is currently split between Caltech.edu and Caltech Today, and will have a dynamic, visually rich design. There will be more of the things you like—stories, photos, news, and the Master Calendar—along with videos, real-time social media connectivity, and a more effective search. Finally  you won’t need to switch back to Caltech.edu to look up a phone number in the directory!

Caltech Today has served the Institute for many years and deciding to retire that site was bittersweet for the project team. But then we saw how all the best features of Caltech Today could be incorporated and made even better in the new site. We hope those of you who were fans of Caltech Today will enjoy seeing that too.

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Getting around the new site – NAVIGATION

Before I start this post, I want to assure you that everything from the old Caltech.edu is in the new one.

What’s different is how you’ll find things.

There are two different sets of navigation tools on the new site. Why two? Because research showed that there are two different types of visitors to the site:

  1. A visitor who knows exactly what he/she is looking for (a phone number in the directory, the topic of the next Watson lecture, key dates for admissions).
  2. A visitor who wants to know what’s going on at Caltech.

For Visitor #1, there is a “permanent navigation bar” that will sit on the page at all times. You will find four useful links there:

  • Admissionsclick through to the Admissions website
  • Visitclick through to information for visiting campus
  • Directoryclick through to the Directory
  • Accessclick to connect to Access.Caltech

This is also where you will find a direct link to the Jet Propulsion Laboratory website.

Finally, there is a search bar and a search function that works, so if you are looking for something specific that isn’t one of the four links, please use the search.

For Visitor #2, there is a great deal of new content and an entirely new menu that drops down from the navigation bar. This is where a visitor can follow his/her curiosity and get to know the work being done at Caltech and the people who do it.

Click on EXPLORE THE MENU to get this:

There will be breadcrumbs throughout the site so that you will always know where you are, and clicking on the Caltech logo will take you back to the home page. OR, if you want to go deeper in to an area that interests you, stories and content are tagged so that you can keep clicking on links to find more news, information, profiles, announcements and stories about the topics that you will like.

This was all done for one reason: a better experience for the user. We want people to come to the Caltech website, stay for a while and to want to return. And we all need it to be a functional tool that will help us do our jobs better.

The best analogy we have heard compares our old site to an old-school mobile phone and the new site to an iphone. Both make calls and tell time but the iphone does so much more in an intuitive and user-friendly way. Caltech has had the website equivalent of an early-gen mobile phone for a long long time. Get ready for an upgrade!

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Inspired by the Caltech community

During the first part of this project, people from all over Caltech came together to tell us about their experience with the current Caltech website and share their vision for what they wanted from the next version of it. In focus groups and community forums we talked a lot about how you need the site to function (we heard loud and clear: fix the search functionality!) But even more important, you shared how you see Caltech and what you want the new website to reflect.

The objective of this “Discovery” phase was to learn two things:

  1. What sets Caltech apart from other research universities?
  2. What are the specific web needs of faculty, staff, students, and visitors?

Here’s some of what you said:

  • The current Caltech site is dry and blah – it does not meet my expectations for what Caltech stands for;
  • I want to know what faculty and other students are up to, and what research is going on;
  • We need to reach the people who do not know about Caltech so that we can extend Caltech’s influence;
  • People should come to the site and say “I can’t believe they are doing that” and “I wish I was there.”

Caltech isn’t like everywhere else, you said. We are more than just a university and our website should reflect that.

Plus it should be easy to use because we all have jobs to do.

The result of all your input was a concept for what the new site could be. This was probably the hardest part of the whole project. We knew we didn’t want to catch up with other University sites – you made that clear. You see Caltech as a destination for people who are like minded and curious. You expect our website to be a resource for people interested in the work being done on the frontiers of science and technology. And you really want the website to represent this dynamic, vibrant community of people not just in words, but in pictures and in a great user experience.

This all came together when Fashion Buddha came back with the core concept for our redesign: a news site!

By that, we mean a site rich with content, both visual and written, along with intuitive navigation, a search function that will get you to what you want, and pathways for curious visitors. Oh, and one more thing: it’s portable. It’s going to look good as good–and work as well–on your tablet and mobile phone as it will on your computer.

There are some key changes, and the blog posts over the next few days will introduce those to you, but here’s what you should know now:

1. Everything that’s in our current site is in the new site. It’s all there. It might not be where you are used to looking – but that also might be because it was in a wonky place in our old site and you had to know where to look. It’s probably going to feel a little awkward at first, but please hang in there and keep trying. It’s like anything new – it will just take a little getting used to.

2. Search works in the new site. We heard loud and clear how frustrating it was to use the search function on the current site. That’s fixed. So if you feel like you can’t use the menus to find what you’re looking for (or if you don’t want to use the menus), use the search window. (Unless, of course, you’re looking for a person – in that case, use the Directory button). Search and directory  will always be available to you, no matter where you are in the site – just look up to the top right corner of your screen.

3. It’s going to be different. But it’s going to be better, and the launch date is only the beginning.

It’s like we have been living in a house that is way too small. We outgrew the house years ago and have been “making it work” for a long time. Now we’re about to move into a huge house with all kinds of modern conveniences that we haven’t had before. October 1 is move-in day and that’s when we will start a whole new digital life for Caltech!

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Big heaps of thanks!

Dear Caltech community,

The new website is almost done! In just a couple weeks there will be a lot of chatter about what’s new and different, and before that happens, we wanted to take a moment to express our gratitude to you. Because the new website is exciting. It is bold and dynamic and colorful. We think it reflects the very best of Caltech and we know that’s because of you.

  • You participated in focus groups, individual meetings, presentations, community forums, feedback and training sessions.
  • You contributed your thoughts and insights about what you needed from the Caltech website and you also thought generously about the needs of other groups and the Institute at large.
  • You shared what you love about Caltech. You shared your pride, your insights, and your hopes for this place.
  • You stepped up and took this project personally.

For all this and much more, we are so very grateful. It was a privilege to meet so many of you during the course of this project — we got to see Caltech from so many different perspectives. We are richer for the experience and we have you to thank.

We felt a great responsibility to see this project through to meet the standards and the aspirations we heard from you. I hope you will be pleased with the results.

We will soon give you the first sneak peek at part of the new look and feel. But tonight we offer you our most sincere thanks for all your many contributions to Project Supernova and to Caltech.

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Frequently Asked Questions

Q: Why are we doing this? This current site is just fine.

A: The Caltech website is ten years old, and much of the functionality has become essential to campus life (in particular, the directory), but there are more demands on a website than ours can meet with its current infrastructure. We need to update the layout and reorganize the back end so the website can better serve and continue to grow with the Institute for the next 10 years (or more).

Q: What is the scope of the project?

A: The scope of this project is what we’re calling the Caltech “Front door” – those top level pages that represent and help define the Institute. The following pages are expected to be part of the redesign, but the scope may be modified based on the outcome of the Discovery phase of the project.

Q: What’s next? What is the process and schedule for the redesign project?

A: Following a week packed with community forums and meetings with various focus groups, our design team has headed home to Portland, and they are beginning to hash out possible blueprints for our site. At this stage, they will work with us to develop what is essentially the site’s skeleton—think of it as the framing. We are considering types of content and how we can provide our users with the ability to easily get to the information and functionality they need.

Once we decide on a structural form, the team develop some prototypes for the actual look of the website. At this point—hopefully in January—we will invite all members of the community to a forum to view the prototypes and share ideas and opinions.

Then Caltech’s IMSS group will do all the coding for the new website! We plan to begin testing it next July. For that, we will again reach out to the Caltech community for help.

Finally, we will do the fine-tuning and sort out the bugs. Launch is scheduled for October 1, 2012!

Q: My department is using one of the Caltech templates for our website—are we going to be completely disconnected from the new site when it launches?

A: No. You’ve done the heavy lifting of getting your content organized and keeping it current, and we hope you can see the benefit of having it in a layout that relates to the main Caltech website. The scope of the redesign project includes website templates—yours will automatically switch over to the new look/feel, and we hope the improved design and features will inspire more departments to use one of the templates in the future.

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Community Forums – recap

I know I sound like a broken record, but I have to say again THANK YOU to everyone who came out to the community forums! There were both great questions raised and a lot of terrific input shared by attendees.

We are working on some FAQ so that we can address the most common questions that came up. Here’s one example:

Q: My department is using one of the Caltech templates for our website – are we going to be completely disconnected from the new site when it launches?

A: No. You’ve done the heavy lifting of getting your content organized and keeping it current, and we hope you can see the benefit of having it in a layout that relates to the main Caltech website. The scope of the redesign project includes website templates – yours will automatically switch over to the new look/feel and we hope the improved design and features will inspire more departments to use one of the templates in the future.

We’ll try to get the FAQ up next week. Thanks again everyone!

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First community forum

Thanks to everyone who came out for the first community forum!  It was great to see so many people from so many different parts of campus.

With every meeting and every conversation new points are raised and I get new insights about Caltech. It’s both inspiring and a bit daunting – the latter because I want to organize all that I’m hearing but I just have to remember (and to keep reminding other people) that we have chosen to approach the discovery phase as if we are starting from scratch. We’re looking at what works and what doesn’t on our current website but we are not limited by what we do now (or what we know now), and that’s pretty exciting, if you ask me.

The next community forum is in 30 minutes – I hope to see you there!

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First day of Discovery!

Discovery has officially begun on Project Supernova!

The design team was on campus today. It was their first visit to Caltech (it was their first visit to Pasadena!) and it was a terrific day. The goal is for them to see firsthand (and to hear from the campus community) the things that make Caltech special, and I think we’re off to a good start.

In addition to the community forums that will take place tomorrow and Friday, we are hosting some focus groups. Today the team met with representatives from IMSS, staff, students and the Admissions team, and a couple key insights surfaced:

  1. The directory is the most used feature on the site.
  2. There’s a lot of information scattered around campus (physically and on various webpages). People want more effective search functionality and information organization.
  3. The people at Caltech love being here. From first year students to 25-year staff members – we heard how much people love being part of this community. That was really cool.

I want to thank all the people who joined us today – we couldn’t do this without you.

Tomorrow we have the first two community forums and I am really looking forward to those. I hope you will attend one of them if you can, and if not, that you will participate in the survey. We really want to hear from you!

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Welcome to the Caltech Website Redesign!

Dear Caltech community,

The Office of Marketing and Communications, in partnership with IMSS, is pleased to announce the launch of the long-awaited project to redesign the Caltech website!

The current site, www.caltech.edu, has served the Institute well for many years but Caltech now lags peer schools with regard to user experience and design.

Our goal is to create a dynamic new web presence that will:
- Represent the breadth of the Institute
- Engage, inform, and inspire our community
- Enable us to effectively promote Caltech’s impact and vision
- Provide an excellent user experience

The Institute has committed significant financial and human resources to complete this project by the fall of 2012, but to be truly successful, we need your input:

We invite you to get involved right away by participating in our website user survey. Click here to begin!

Also, please bookmark the blog URL. We will post updates, FAQ, and alert the community about milestones and key decision points. You’ll also find announcements of upcoming engagement opportunities and be able to submit comments and questions to members of the project team.

We want this project to exceed current standards for community-centered web design. That’s why we have dubbed this “Project Supernova” – think of it as the massive explosion of the old model!

We look forward to your input and collaboration and hope that you are as excited to embark on this journey as we are.

Kristen Brown, AVP, Marketing and Communications

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